Thanks to social media and other digital platforms, engineers and marketing professionals have unlimited options to publish news, informational blogs, and technical materials. The growing use of digital devices changes how information is viewed. More importantly, distribution platforms influence the writing style, format (layout), and content complexity. As a result, authors of scientific articles, white papers, and blog posts should consider the readers’ viewing devices early in the writing process.

Competition for users

Publishing on the web is a widespread and accelerating development. In addition, AI-generated material is spurring an overabundance of digital resources and intensifying competition for views. Likewise, authors must create engaging content that motivates reader action. For example, such responses include downloading support materials, leaving contact information, and writing a comment.

Readers’ viewpoint

All digital materials must accommodate the readers’ needs. Furthermore, readers have different expectations depending on the viewing platform and subject matter. As the complexity of the content increases, the readability and comprehension of the concepts (text and tables) and illustrations are crucial success factors.

Small screen devices easily display news and announcements. For example, short articles and blog posts are compatible with smartphones and tablets. In contrast, complex articles and informational materials provide in-depth data and ideas. As a result, deep-content materials require larger screens to display multifaceted text and figures.

Technical articles, white papers, and conference presentations still follow the traditional 8.5-in. by 11-in. layout. In addition, complex graphs, figures, tables, and equations need more viewing space to support reader clarity and comprehension. Moreover, industry publications and conferences have guidelines to maintain the consistency of all content-digital or print. Likewise, digital-only publications follow strict layout guidelines to increase reader enjoyment and interest throughout the issues and website.

Write for the reader and their viewing devices

A well-organized document involves planning. Regardless of the publishing forum, authors must concentrate on the reader’s needs throughout the writing and publishing processes. More importantly, engineers will invest the time to review and digest information that supports their job responsibilities and professional interests.