In the digital age, true connections still involve “heart” in messaging. Likewise, critical thinking is a valued part of the connection process. Consider the purpose of any communication project is:

  • Addressing the target audience
  • Providing value to the audience
  • Stimulating contact or action from the audience.

FOMO is triggering a stampede to use generative AI models in creating communication materials. Early reports indicate promising results from ChatGPT and other AI applications. Yet, caution is warranted.

According to a recent McKinsey Global report, generative AI is breaking into the mainstream. However, like many innovations, AI developers are “debugging” and training their models.

The success of this innovative technology requires user input and guidance. These models can only function to the accuracy and constraints of their training data and programming. More importantly, users must manage or limit the search scope for the AI models.

Indeed, AI language models will change how content is developed. Yet, management consulting groups believe organizations should acknowledge the risks in using the early stage of technologies.

Only humans can do critical thinking. More importantly, only humans can inject passion and company values into communication processes or applications. Generative AI models significantly reduce the time to create the first rough draft. Achieving the listed communication purposes requires the human heart to go beyond facts and provide connection and value to the audience.